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 HomeFinderTampa.com Articles |
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Selling Your Home with Effective Online Clified Ads |
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Well written classified newspaper ads and short descriptions for online internet ads can attract potential buyers to your home. Remember that you are competing with hundreds if not thousands of other internet and classified ads for the attention and interest of qualified buyers looking for the home of their dreams.
Ad Space is Limited and Valuable
Not only must you attract the attention of your potential buyers, but you must do it in a very limited amount of space and with few words, so its important to choose your words with care. Your ad text, whether its for a classified ad or for an online For Sale by Owner ad "teaser", should not exceed 250 characters - (thats characters, not words!) so every word counts. Divide your ad into Three Parts Own A Sunset View
Full deck overlooks inground pool with sunset view of a wooded pond. This professionally landscaped executive home with every amenity including finished lwer level with sauna is bound to sell quickly! $495900.
- Headline
- Best Features
- Closing
Our sample classified ad (right) covers all these requirements and has exactly 250 characters! On top of that, the ad includes a link to the online internet ad giving a lot more details and with pictures of the home to give prospective buyers a chance to look over the home at their leisure before they call to schedule a showing. Having an online home tour can help reduce the number of unproductive home showings and save you a lot of time and disappointment.
Grab Attention with a Catchy Headline
Remember the salesmans adage: "Youre not selling the steak, youre
selling the sizzle". Write a headline that grabs the buyers imagination
or offers fulfillment of a dream or a wish.
In our sample ad, who wouldnt want to "own a sunset"?
Mention Your Homes Best Features
Consider your probable buyers and focus on your homes features most
attractive to that market group rather than the general
public. For example, is your home suited to a family with
young children? Are schools nearby? Retirees? Close to
golf courses or senior activities? Working couples? Easy
commute...close to shopping?
Remember what attracted you to your home? Was it the view, the large kitchen, finished basement, proximity to schools or shopping? Chances are what attracted you will attract someone else. But remember, your ad space is limited so pick the most unique and best features to list. You can always go in to great detail in your online ad listing and actually list dozens of great features.
Close with a Reason for Buyers to Call
Close your ad with a reason for buyers to call and schedule an appointment
to see your home. Use a phrase to create a sense of urgency,
such as "bound to sell quickly". Or capitalize on the buyers
desire to own a home such as youve described..."be the
proud owner". You can always close the ad with an investment
related phrase such as "a bargain at this price".
Pull out all the stops
Use both printed classified ads and internet listings for their unique
advantages. By listing your house online you have an opportunity
that classified ad space wont allow, a venue to display pictures,
a virtual tour and extoll all the features and benefits
of the lovely home youre offering for sale.
Use your classified ad to attract local buyers and direct them to
your online listing for all the details and photos. Your
online listing can become a virtual open house, eliminating
shoppers who are not really interested in purchasing your
type of home.
Web Reference: Michigan Homes - For Sale By Owner |
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